Marketing Integrator

At Golden Rule Signs, we embrace a fast-paced, entrepreneurial environment where we prioritize living life while taking pride in our work. Our culture is fun, focused on excellence, and committed to being the best—not necessarily the biggest. We’re seeking a proactive and strategic Marketing Integrator to oversee and manage marketing efforts, ensure accountability, and deliver measurable results.

Marketing Strategy Oversight:

• Collaborate with the Director of Growth to align marketing initiatives with company goals and provide regular updates on progress.
• Ensure all marketing activities—from paid advertising to SEO, email campaigns, and website optimization—are strategically executed and deliver measurable results.

Vendor & Resource Management:

• Act as the primary point of contact for marketing vendors (SEO firm, PPC agency, web developers) to review reports, track performance, and ensure deliverables meet expectations.
• Hold vendors and internal resources accountable by setting clear benchmarks and timelines.

Campaign Management & Reporting:

• Monitor and evaluate campaign performance metrics (e.g., CPC, CTR, ROAS, lead conversion rates) to identify opportunities for improvement.
• Prepare comprehensive performance reports for review with leadership, highlighting successes, challenges, and actionable insights.

CRM & Lead Attribution:

• Oversee CRM tracking and ensure all inbound leads are properly tagged, categorized, and attributed to their respective sources.
• Collaborate with the sales and marketing teams to refine workflows and improve lead generation processes.

Website & User Experience:

• Evaluate website performance, including functionality, user experience, and lead conversion funnels.
• Coordinate with web developers to implement improvements that enhance usability and alignment with marketing goals.

Email Marketing Oversight:

• Oversee email marketing efforts, ensuring campaigns are aligned with company goals and provide valuable insights for customer engagement.
• Ensure effective segmentation, A/B testing, and performance analysis for all email campaigns.

Accountability & Team Leadership:

• Lead weekly or monthly check-ins with stakeholders to review marketing performance and recommend strategic adjustments.
• Maintain a high level of organization, ensuring all marketing initiatives stay on track and within budget.

• 3+ years of experience in marketing management, operations, or a related leadership role.
• Proven ability to oversee multiple vendors and projects simultaneously while delivering results.
• Strong understanding of marketing metrics, reporting, and tools such as Zoho CRM, Google Analytics, and email platforms like MailWizz.
• Exceptional organizational, communication, and leadership skills.
• Ability to thrive in a fast-paced, entrepreneurial environment and provide clarity amidst competing priorities.

• You have ever said the words “That’s not my job”.
• You do not like interacting with people or helping find solutions.
• Coming to work early or on-time is an issue.
• You do not have reliable transportation.
• You do not have a great attitude and work ethic.

• WOW the Customer (exceptional experience)
• People are our most important asset (people first)
• Do the right thing (principles)
• Be the best, not necessarily the biggest (mastery)
• Pursue continual improvement