If there’s one thing you can count on with digital technology, it’s that it’s always changing — especially in this particular time, as the world adapts to life in a pandemic. In light of COVID-19, many businesses, schools and churches have had to pivot operations over the last year, and digital signage trends reflect that.
As organizations have sought new and better ways to keep users engaged and be able to stay profitable, here are some of the signage industry trends that have developed:
- Higher-quality, bright display screens: Because so many more people are becoming reliant on technology for everything from social interaction to retail purchases, there’s rising demand for improved screen displays. Ultraviolet displays create a better user experience even in bright environments, and their costs will likely go down this year, making them more widely available.
- Fewer touchscreens: The touchscreen is slowly being replaced by more sterile options. Touchscreens present potential for spreading disease. This year, expect to see an increase of alternative models, with technologies such as voice and gesture used instead of touch. Signs can also have QR codes that allow users to scan and immediately begin viewing information on their devices.
- More personalized digital experiences: As businesses look to engage with audiences in more meaningful ways, personalization is more important than ever. Increasingly popular are digital signs that include photo galleries and tours, for example, offering users a way to scan displays and inventory in real time at home. Consumers are using interactive signs to virtually try products, make purchases, provide feedback and more.
- Automated content: Part of the beauty of digital signs is how they can communicate information efficiently and automatically. From product launches and limited offers to emergency measures relating to the pandemic, digital signs make it easy to get messages across right away.
- Cloud-based sign control: Through cloud-based software, you can manage sign content from anywhere in the world with an Internet connection. As a large percentage of institutions are now remote, this capability is a must for managing content.
- Capacity sensors: Integrating a digital sign with sensors to detect store capacity can be a convenient way to maintain social distancing and safety measures. The sign displays the number of customers inside the building, with real-time updates as people enter and exit. It then gives warning messages when capacity is reached.
- Changing messages tailored to times of day: Digital signs make it possible to push different messages at different times of day, all from a single source. A church might feature an inspiring Bible verse in the mornings to reach commuters, for example, and an announcement about virtual small groups at night to target people in the area looking for community. With digital signage, you can create schedules to automatically adjust content to various audiences.
- Interior signage to target waiting: When people wait for service or pick up orders at your location, you have a golden opportunity to communicate various advertising messages and promotions. Indoor LED signs make it possible to build your brand and entice customers to make more purchases.
As the eight trends listed above illustrate, digital technology is always changing and advancing, particularly in the world of signage. If you’re interested in learning more about how bright, beautiful, fully customizable LED signs could help your corporation, church, school, retail business or other enterprise, reach out to Golden Rule Signs for a free quote.